I’m SORRY IF is no way to begin an apology. It’s a variation on a theme that we often see with celebrities and politicians: “I’m sorry if what I said hurt some people.” is not an apology, but a refusal of blame for another’s hurt by suggesting that their feelings aren’t valid. When I worked at the White House we learned the value of a sincere – and quick – apology. Anything less would have reflected poorly on the president […]
Former White House Social Secretary and co-author of upcoming book Treating People Well with Jeremy Bernard.